I’m not a Sports fanatic, but I do love to watch a variety of disciplines, especially given the amazing summer of 2012. As a Personal Style Consultant, in the background I’m wondering about people’s colour and style choices.
Invariably it’s about choosing something appropriate to the occasion, hence lots
of men in suits. It also has to express
the wearer’s personality - how appropriate then that the ‘Sports Personality’
himself, Bradley Wiggins, chose a quirky, on trend, velvet, double breasted
suit, rather than the classic we’d expect and was delivered by Lord Coe?
Practicality is a
good word to bear in mind when selecting your choice of outfit, this is where men
definitely have the advantage. The
challenges of standing up from your chair and walking those long lonely steps
to the stage with the eyes of the nation on you cannot be underestimated.
Jessica Ennis and the Duchess of Cambridge both chose
Classic glamour with small details expressing their personality, simple lines
with the main statement being through their choice of a strong, bold colour.
So I was left with a question: Jessica’s choice of red seemed obvious, a
confident and bold colour appropriate to her achievements, but the Duchess of
Cambridge left me wondering about her choice of green; without knowing what her
season is, a cooler, lighter or brighter shade may have suited her better,
potentially a critical decision in her state of pregnancy, it’s the 3rd
trimester where you are meant to bloom!
So WHY particularly that shade? And then it came to me –as
with all branding, and this is personal branding, she is representing the
event, the product and herself. What
better choice of dress than a sleek, elegant, understated dress (it wasn’t her
show after all) in the most appropriate colour for sport after our patriotic
red, white and blue, known to us all as British Racing Green?
An inspired choice!
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