The history of tattoos
is not overly clear, however they’ve been found on corpses dating back
thousands of years and all over the world. One of the oldest dates from the Bronze Age and
the tattoos were thought to have been used
for therapeutic reasons – possibly to relieve the effects of arthritis.
Gang Membership |
Tattoos are clearly forms of communication, expressing
something about you and your beliefs.
Early forms of branding
were to identify cattle ownership; the Nazis used letters, numbers and symbols
to identify prisoners in the 2nd World War; Tribal tattoos are used
to express rank and title, pagan worship, spiritual powers; Sailors typically
used tattoos to show where they’d travelled; Circus tattoos manifested as freak
shows; In prison they were an expression
of identity; The ultimate display of commitment to gang membership.
Circus 'Freak' Show Act |
Traditional Maori Tattoo |
Which leads us to their arrival in modern day, celebrity culture
- a once individual expression to set you apart from the crowd has now become
mainstream – a competition to have the most unique, outrageous, unusual or
personal. From David Beckham to Cheryl
Cole, Angelina Jolie to Harry Styles, many a beautiful body has been
permanently altered and I question what psychological motives may be hiding their
need to adorn their bodies.
More positive uses can bring psychological benefits because
we respond to the images we see in the mirror. Some people are finding permanent and
semi-permanent make-up after illness, e.g. tattooing areola following breast cancer surgery, to be transformative.
Aside from the cosmetic medical uses, tattoos can be
polarising. Love them or hate them, they
evoke an emotional response which is why we categorise them as an ‘antagonistic
form of dress’. If you want to elicit
the best response from someone, minimise the visuals you send out which may
trigger a negative response and increase those which will cause people to warm
to you.
The purpose of Colour and Style and Personal Branding is for
people to notice you, the person.
Anything you wear should serve the purpose of pushing you forward so you
are ‘seen’ as who you are. For many,
tattoos support them in their self-expression.
For others it undermines an otherwise positive impression! Do we notice the person or the tattoo?
Recently, the media reports that while there are many laws
regarding hygiene practices, the inks may be toxic,
highlighting a disturbing lack of regulation on them,
the fact that carcinogenic chemicals in 13 out of 21 commonly used tattoo inks
used in Europe is frankly frightening.
One of the best sources of information on all kinds of tattoo inks dates
from Germany
in June this year as FAQs.
As with any industry, crusaders exist
who want to change the regulations and make it safe for people as there also seems
to be an alarming rise in self-tattooing in schools and of underage
children. We so often see the beautiful
results of this creative artwork, rarely the ugly or hideous side effects.
Ultimately, as with anything we put on our bodies it is our
own choice in most cases. As an Image
Consultant it is not my position to judge, merely to alert people to think
carefully before choosing something so permanent. Positioning them so that they can be covered
up is a good idea but also consider whether you might still like them when you are in your later years?
Break the rules knowingly and accept all consequences,
positive and negative; given how long tattoos have been around, they are here
to stay. Make sure, if you start
this journey, that your eyes are wide open.