Personal Branding in a domestic world

‘Brand’, a term used to distinguish a product, service or concept in terms of a ‘personality’, is assumed to refer to business, so what place does this have for me if I’m a homemaker? I can hear it now….

 

‘I clean the house, manage schedules, play ‘taxi’ driver, make sure the ‘machine’ of ‘home’ works to support everyone’  but too often people lose their sense of self in serving others in this way. 
 

Enter stage left the ‘young person’ who honestly believes and declares that 'it doesn’t matter what you wear these days, people don’t judge you on  appearance.  It begs the question, do you dress for yourself or dress for others?  Maybe in the past we dressed more for others but the younger people of today dress more for themselves. 

 

 

The heightened focus on the Duchess of Cambridge’s attire, in her many roles, tells us that it’s still important to dress for your audience but more leeway’s given to dressing for comfort and style.  Ultimately, when you dress to flatter yourself, people notice YOU, the person. 

 

 

We need labels and categories to help us make sense of the world but, as individuals, we frequently resist labels (boxes, categories, structure) in favour of the ‘freedom of self expression’ -  it’s the conflict between belonging and needing to express our uniqueness.

  

Early in my career, I distinguished 2 main motivators for people searching out my services:

- Emotional: recognising the connection between how we look and how we feel enables us to take control of the ‘looking’ element to empower and strengthen the ‘feeling’ element, thereby enabling us to improve and enhance our feelings, increasing inner confidence  and self-belief, leading to a sense of inner peace and frequently, greater success in work, social and business life.

 

- Practical/Financial: the dawn of realisation in this group of clients was making the connection between how they look and money.  Whether it was sales attracted through being self-employed or in a sales role, promotions, pay rises or additional sales and, in the case of the self-employed or management, an increase in confidence.  As a result of ‘looking the part’, business increases.

 

Often client gender could predict the motivator but not always.  As a graduate, it was important to make the most of my limited budget so that clothes I bought for work were going to work hard and earn their keep in my wardrobe.   A very practical reason which led to me experiencing an increase in confidence and self-belief.  Within a year I’d experienced a pay rise, new job role, improved training opportunities - one thing led to another in a positive way.

 

 

 

A trigger at the ‘emotional’ stage, caused by a life change, relationship, job, status, moving from full- time employee to full-time mother is a culture shock for many and with plenty to keep yourself occupied, appearance is often the last thing on people’s minds!  Reverse that shift, as the children grow older, and try to return to the workplace with a different figure, body shape, lifestyle, budget and time constraints plus a need to reclaim your sense of identity, the offer of a consultation with House of Colour appears at the right time.

Personal Brand may not appear to sit in this ‘domestic’ world in the same way, but our need to have a clear sense of identity, who we are, our values, strengths and weaknesses, balanced against the need to be unique and that of fitting in, enables us to confidently negotiate the path between dressing how we are ‘supposed’ to look and dressing for ‘ourselves’.